Name Recognition May Be Key to Victory in Tuesday’s New Mexico Primaries

Name Recognition May Be Key to Victory in Tuesday’s New Mexico Primaries
The Inn and Spa at Loretto is located near the Palace of the Governors and the historic Santa Fe Plaza in the heart of the city. Richard C. Murray/RCM IMAGES, INC
Steven Kovac
Steven Kovac
Reporter
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The hottest political race this season in New Mexico is the Republican primary for governor—and it may all come down to name recognition.

Capitalizing on his statewide notoriety as the party’s nominee for U.S. Senate in 2020, in which he garnered 45 percent of the vote, and on his exposure as a TV meteorologist, Mark Ranchetti is the recognized frontrunner in a field of five candidates.