Models were on display recently at Mercedes-Benz Fashion Week in New York—but on runways only.
In a proactive move to protect models in an industry that often leaves them vulnerable, the Model Alliance assures models that someone has their backs. With a newly drafted Models’ Bill of Rights in place, the alliance aims to enhance the vitality and moral standing of the fashion business as a whole.
And designer Diane von Furstenberg, president of the Council of Fashion Designers of America (CFDA), is on board.
In fact, she recently worked with the alliance during Fashion Week, a high-profile global fashion event that just ended on Thursday, Feb. 16, to implement a rule that clears the backstage area of photographers and non-essential staff when models have to change clothes, according to an article in The Huffington Post.
Launched to coincide with Fashion Week, the Model Alliance was founded in 2011 by Sara Ziff, a former model who started her career at age 14, with the support of fellow models and the Fashion Law Institute at Fordham Law School. It establishes specific guidelines protecting models’ basic rights like fair labor standards, as well as enforcing financial transparency and redress for issues of sexual harassment, among others.
According to Ziff on the Model Alliance website: “Our goal is to work with progressive modeling agencies to give models in the U.S. a voice in their workplace and organize to improve their basic working conditions in what is now an almost entirely unregulated industry. How the industry treats its models influences the ideal presented in the magazines, and these images have a powerful, far-reaching effect on women in general.”
Restoring moral codes and bringing the humanity back to the modeling industry seem to be on the forefront of their agenda.
In an article on msnbc.com’s Today Style, Susan Scafidi, director of the Fashion Law Institute at New York’s Fordham University and an alliance board member, said: “Models have won the genetic lottery. They are tall, they are beautiful, they get paid for walking.”
Added Scafidi, “But they are human beings, they are not coat hangers.”
While the mission statement does “encourage a safe and healthy work environment that protects models’ mental and physical well-being,” some bloggers on the website hope that the alliance will eventually advocate more resolutely over issues like eating disorders.
Some fashion shows in Spain and Italy have already refused to hire models unless their weight remains a healthy standard, based on the Body Mass Index or BMI, which measures models’ weight and height.
Since 2007, the CFDA has formulated a health initiative to address these concerns, and is updating it this year to state that models must be 16 or older to walk the catwalk.
Since many models embark on their careers in their teens, the Model Alliance also supports the enforcement of existing child labor and contract laws.
