MINI: A Mature Marque Finds New Customers

MINI: A Mature Marque Finds New Customers
MINI Cooper S 3-door MINI/BMW Group
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A MINI is one of those cars which over the years, almost 60 since introduced, has probably achieved notoriety equal to other iconic automobiles such as the Mustang and the Corvette. The car became a lifestyle choice and brought fun back to driving.

Originally designed by Sir Alec Issigonis, this forerunner to the sub-compact category of vehicles was designed and engineered to combat a shortage of oil and petroleum during what was known as the Suez Crisis in the 1950s. That small car was launched as the Morris Mini Minor and the Austin Seven. In 1961 it was renamed the Austin Mini, and eight years after that, the car was became known as “Mini”.

David Taylor
David Taylor
Author
David Taylor is an independent automotive lifestyle writer based in Barrie, Ontario who is fascinated by innovation and technology which enhance the overall driving experience.
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