Media Matters Deceived and Manipulated in Six Steps to Harm Musk’s X, Suit Alleges

The suit alleges that Media Matters manipulated the ad pairing algorithm in order to trick the offensive content filtering system.
Media Matters Deceived and Manipulated in Six Steps to Harm Musk’s X, Suit Alleges
A photo illustration of the new Twitter logo in London on July 24, 2023. Dan Kitwood/Getty Images
Petr Svab
Updated:
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Activist group Media Matters manipulated algorithms of the X social media platform to create a situation where ads for some of X’s largest clients appeared next to pro-Nazi content, according to a lawsuit filed by X on Nov. 20.

The activists executed the plan in six steps, manufacturing an X account specifically designed to trick the algorithms to show the offensive content and the desired ads together, the suit alleged.

Petr Svab
Petr Svab
reporter
Petr Svab is a reporter covering New York. Previously, he covered national topics including politics, economy, education, and law enforcement.
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