NEW YORK—Have you ever wondered why some watches are more expensive than a Ferrari? They are luxurious not because they pay a lot of money to celebrities for marketing. They are complex timepieces, requiring generations of experience and big investment in research and development.
A watch exhibition can be a good platform for better understanding the complexity behind making excellent watches and for appreciating the stories of world-class brands.
WatchTime Magazine held such an exhibition at Gotham Hall in New York, on Oct. 23–24, drawing more than 700 timepiece enthusiasts and collectors. They hosted 20 luxury watch brands from Switzerland, Germany, the United States, Italy, and Japan that displayed their newest timepieces.
Over the course of two days, guests had the opportunity to see watchmaking demonstrations, try on luxury timepieces, and chat with company executives who were excited to showcase their brands.
“America is a huge and interesting market for us. People like German products and the designs,” said Thilo Mühle, CEO of German watchmaker Mühle Glashütte, founded in 1869.
“What I love about Americans is that they are very energetic and enthusiastic. A lot of people like our watches,” said Merlin Schwertner, Vice President of NOMOS Glashütte USA Inc., another German brand featured at the event.
