Getting young people to pay for music has become increasingly difficult in the modern era. For the time being, ad revenue from YouTube or subscription streaming music services like Spotify and Pandora are the best that can be hoped for in many cases.
But some companies are trying to find new ways for people to legally enjoy music where cost isn’t a barrier, and one nifty example is BOOMiO.
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BOOMiO takes an interesting approach to music, using a format somewhat similar to BlackBerry’s failed BBM Music service. The app is all about social listening, just like BBM Music was, but there are a few key differences.
First, BOOMiO’s platform is iOS, not BlackBerry, so there’s a much larger potential user base.
Also, BOOMiO is completely free for iPhone users and carries no subscription fees or listening fees.
Here’s the app’s full description:
