In today’s everchanging and technological world, how companies, businesses, enterprises, institutions, corporations, and others market their services continues to change. Organizations that have a clear understanding on how to get their content on social networks and how to be found on search engines is indicative of a profound execution of how effectively they market their content.
The single biggest tool and arsenal at the disposal of businesses is doing great content marketing since customers today consume via mobile devices, social media, web, and email. This means having aligned your business goals with your content marketing strategies will have a greater return on investment (ROI) along with growing your customer base, and offer greater visibility for your company’s brand.
In regards to content marketing there is a high value proposition around this effort and it is paramount to craft great quality content for your targeted audience. The following are the reasons content marketing brings opportunities and prospects:
- Content marketing generates roughly three times as many leads as traditional marketing
- It costs 62 percent less
- Exactly 90 percent of organizations use content marketing
- Marketers spend 25 percent of their budget on content marketing
- Precisely 91 percent of business-to-business (B2B) marketers use content marketing
- 86 percent of business-to-consumer marketers use content promotion
How a brand succeeds will depend on just how well they are able to hook their targeted customer through good content. It comes down to superb storytelling and utilizing the different technologies that allow the brand to connect online (podcast, pictures, videos, blog posts, social media, etc.).
The entire process of coming up consistently with world-class content comes down to finding your voice or tune with your audience or community. With regards to frequency of sharing content it is a safer bet to produce snackable content that is in depth instead of generic or superfluous updates.
Content Marketing Checklist and First Impressions in Email Marketing
The exchange between a business or an entity with their audience is a dynamic conversation compared to what it used to be over a decade earlier. This means putting a winning content marketing plan that contains your organization’s identity and has something of value to offer customers from across the different dimensions of the web.
So what can make good content have a long lifespan? It cannot be stressed enough the importance of digging deep and offering the masses or communities information that ultimately makes a difference in their lives. Content with a lengthy lifespan can be the form of an e-book, infographics, webinars, snackable social media posts, or call-to-action (CTA).
The infographic below encapsulates how to grasp the general idea of where to target content and utilize it as a content marketing checklist:
