‘Lean and Mean’ Campaigns Enable GOP Candidates to Endure

As Scott Walker gave up on his 2016 presidential race this week, he implored other Republicans in the crowded field to follow his lead and drop out — so that one could rise to challenge front-runner Donald Trump.
‘Lean and Mean’ Campaigns Enable GOP Candidates to Endure
FILE - In this Sept. 18, 2015 file photo, Republican presidential candidate, New Jersey Gov. Chris Christie speaks in Greenville, S.C. AP Photo/Richard Shiro, File
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WASHINGTON—As Scott Walker gave up on his 2016 presidential race this week, he implored other Republicans in the crowded field to follow his lead and drop out—xso that one could rise to challenge front-runner Donald Trump.

None appears likely to do so anytime soon.

Walker stood out in the GOP race with his unsustainable mix of lackluster fundraising and an expensive campaign operation. Few if any of the 15 remaining candidates feel the intense financial pressures that he did, according to a review of fundraising records and interviews with campaign staff.

“We certainly don’t have a massive campaign mousetrap that we can’t pay for,” said Curt Anderson, a senior strategist for Louisiana Gov. Bobby Jindal, a presidential hopeful who, as was Walker, is at the bottom of early preference polls. “Maybe other campaigns have gotten a bit out over their skis, but no one quite like he had.”

In the 70 days between Walker’s kickoff and his exit from the race, the Wisconsin governor built the kind of campaign operation that more closely resembled that of a party nominee, with nearly 100 employees. Former aides and top donors said Walker’s team crafted a pricey plan to introduce him nationwide, but struggled to raise the millions of dollars needed to pay for the strategy.

“People don’t stop running for president because they run out of ideas or they run out of a desire to give speeches,” said Terry Sullivan, Marco Rubio’s campaign manager, at a panel discussion Monday in Washington. “They stop running because they run out of money.”

Walker didn’t even last long enough to file his first formal campaign finance report. The next reports are due in mid-October, and it’s then that Rubio, Jindal and others in the race will have to disclose how their fundraising—and campaign spending—is shaping up.

Chris Christie, the governor of New Jersey, was known for expensive tastes while serving as a U.S. attorney and chairman of the Republican Governors Association, preferring chartered planes and luxury hotels for his past politicking.

Most of the underdogs have been eager to portray themselves as scrappy all along.