Kraft and Heinz Merge: Is It Worth It?

Kraft and Heinz Merge: Is It Worth It?
Berkshire Hathaway Chairman and CEO Warren Buffett during an interview in Omaha, Neb., on May 5, 2014. AP Photo/Nati Harnik
Valentin Schmid
Updated:

Warren Buffett usually outperforms the market and makes a lot of money for his shareholders. That’s good. When it comes to the merger of Heinz and Kraft, he might be overdoing it.

The executives are pretty open about what’s exciting about the new deal: “This combination offers significant cash value to our shareholders and the opportunity to be investors in a company very well positioned for growth, especially outside the United States, as we bring Kraft’s iconic brands to international markets. We look forward to uniting with Heinz in what will be an exciting new chapter ahead,” said John Cahill, Kraft chairman and chief executive officer.

They mostly talk about the “significant synergy potential” to the tune of $1.5 billion until the end of 2017. And when they said synergies, they meant cost savings because there aren’t many other synergies of two companies this size with established brands and technology.

Sometimes we need to be reminded that there are more stakeholders than just the shareholders.
Valentin Schmid
Valentin Schmid
Author
Valentin Schmid is a former business editor for the Epoch Times. His areas of expertise include global macroeconomic trends and financial markets, China, and Bitcoin. Before joining the paper in 2012, he worked as a portfolio manager for BNP Paribas in Amsterdam, London, Paris, and Hong Kong.