Jaguar Land Rover: A Premium Luxury Marque Making Waves and Setting Sales Records

Jaguar Land Rover: A Premium Luxury Marque Making Waves and Setting Sales Records
Jaguar F-Pace Jaguar Land Rover
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In life, as in business, there is usually a beginning, middle, and end. The words may change, but the meaning remains the same.

Such was the case recently when I sat down with Wolfgang Hoffmann, president of Jaguar Land Rover Canada (JLR) one pleasant summer afternoon.

JLR was unveiling a hand-built, stunning-looking vibrant red Jaguar I-Pace concept vehicle while also presenting one of their Formula-E racing cars and the team’s drivers. While yet to appear as a production model (anticipate late 2018), Mr. Hoffmann’s pride in showing off JLRs newest foray into a developing automotive category, the battery electric vehicle (BEV), was practically palpable.

Success in a Crowded Marketplace

Epoch Media Group: While JLR may likely never hit the dizzying heights of any of Detroit Three automakers in terms of sales, revenue, and profitability, this successful manufacturer of prestige vehicles continues to break new, heretofore unimagined heights of overall numbers with every passing month.

Wolfgang Hoffmann (Jaguar Land Rover)
Wolfgang Hoffmann Jaguar Land Rover
David Taylor
David Taylor
Author
David Taylor is an independent automotive lifestyle writer based in Barrie, Ontario who is fascinated by innovation and technology which enhance the overall driving experience.
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