‘It’s The Same’: Target Customer Exposes Fake Black Friday Sales in Store

The shopper checked the pricing of three televisions and discovered that they remained unchanged from the non-Black Friday deals.

Shoping carts are wheeled outside a Target Store during Black Friday sales in New York City, on Nov. 26, 2021. Brendan McDermid/Reuters

A TikTok video that went viral over the weekend has allegedly exposed how items marketed as “Black Friday deals” at a Target retail store were being priced the same as their regular sale prices.

In the video posted by DeJay Downey on Sunday, the TikTok user pulls out the Black Friday sale cards from the sign holder, revealing the original sale price tags displayed underneath that are exactly the same.