NEW YORK—Everybody agrees Italians are creative when it comes to designing, producing, and marketing high quality products. What many people don’t know is that these principles expand far beyond fashion and food.
“This is the great quality of our entrepreneurs. They go to sleep, they think, and they dream about something. And in the morning they are able to translate a dream into a product. It’s what Schumpeter calls spirit of the entrepreneur: It’s really lively in Italians,” said Pier Paolo Celeste, the Italian trade commissioner in New York.
He spent his life promoting Italian products in the United States and abroad and finds many people still don’t know Italy is a leading manufacturing economy when it comes to high tech.
“Fashion, shoes, Italy. Everyone will agree the food is one of the best. But not everyone knows that Italy is much more than this,” said Celeste, who started his assignment as trade commissioner in 2013.
