NEW YORK—Hyesoo Yoon is an entertainment television producer and host who refuses to cover gossip or scandals. No inside scoops on startling affairs; no big reveals of secret pasts. Yet somehow, her show is growing in popularity.
Yoon is the trilingual host of “Hallyu World,” a program that covers South Korean film and fashion. The show has caught on around the world since its creation a year ago.
Entertainment websites in Taiwan, Thailand, Vietnam, and even the Middle East, translate and repost Yoon’s content within a few hours of its airing.
In conversation, Yoon switches back and forth casually between Korean, English, and Chinese as she paces through the New Tang Dynasty (NTD) television station in Manhattan.
Yoon thinks fans should see celebrities as the humans that they are, beyond the mask created by an entertainment industry.
