How New York’s Iconic Bergdorf Goodman Store Became Popular in China

It’s arguably one of the world’s most high end retailers—dressing First Ladies and celebrities.
How New York’s Iconic Bergdorf Goodman Store Became Popular in China
A window display at Bergdorf Goodman on 5th Avenue in New York City on April 10, 2013. Samira Bouaou/Epoch Times
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NEW YORK—Luxury retailers and brand owners the world over have been vying for years for a bigger share of the highly lucrative Chinese consumer spend. Three-quarters of Chinese consumers’ luxury purchases last year were made abroad.

“The Chinese are far and away the number one luxury travel segment in the world today,” said Elizabeth Harrington, the North American publisher of The Hurun Report. They make up 35 percent of all luxury travel in the world today, and at least 30 percent of all luxury purchases." 

New York City retailers are uniquely positioned. The city is one of the most desirable international business and leisure destinations for China’s elite and upper-middle class, with near three-quarters of a million Chinese visitors last year, according to the mayor’s office, cited by Crains. And the number of Chinese travelers is expected to grow 20 percent annually over the next few years.

Bergdorf Goodman has been building brand recognition in China without actually going there.
Sarah Matheson
Sarah Matheson
Author
Sarah Matheson covers the business of luxury for Epoch Times. Sarah has worked for media organizations in New Zealand, Australia, and the United States. She has a Bachelor of Arts in Anthropology, and graduated with merit from the Aoraki Polytechnic School of Journalism in 2005. Sarah is almost fluent in Mandarin Chinese. Originally from New Zealand, she now lives next to the Highline in Manhattan's most up-and-coming neighborhood, West Chelsea.
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