From the Pipe to the Tote: The Story of Longchamp

From the Pipe to the Tote: The Story of Longchamp
Jean Cassegrain, CEO of the French luxury goods company Longchamp, at the company’s Madison Avenue store in New York on Nov. 5. Epoch Times/Samira Bouaou
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“So that’s the beginning of the company in 1948,” said Jean Cassegrain, CEO of the French luxury goods company Longchamp, referring to an old horse-leather pipe that he was holding.

He is a man of few words, or rather, a man of few superfluous words and very little time. As CEO of the family-owned and family-run business, he shoulders the weight of the company while jet setting around the world oiling the wheels of the Longchamp empire.