Ford will stop taking new orders of its Maverick compact pickup truck until the summer due to the overwhelming demand for the vehicles, a spokesperson confirmed.
The decision comes as the auto industry faces a global microchip shortage, a supply chain crisis, and rising prices, driven in part by the COVID-19 pandemic, although the Michigan-headquartered Ford spokesperson did not cite any specific production issues with the Maverick.
"We're making the decision to stop taking new retail orders on the 2022 Ford Maverick starting after January 27 to focus on existing orders. Customers may still be able to purchase a Maverick on the lot at their local Ford dealer. We’ll kick off ordering for the 2023 Maverick starting in the summer," Levine said.
Costs for new vehicles were up nearly 14 percent ($5,742) from December 2020 and up 1.7 percent ($808) month over month, driven in part by high demand and limited supplies.
Cox Automotive Inc warned that inventory levels of new vehicles continue to remain tight while consumer demand is still "sufficient" and dealers "continue to hold prices at or above the manufacturer’s suggested retail price."
Most of the reservations were coming from California, Texas, and Florida, Farley said.
Inflation levels have risen to a 40-year high of 7 percent in the United States.