NEW YORK—Ford is following the ride-sharing craze, launching its own pilot program in six U.S. cities and in London.
Under the program, customers who finance their vehicles through Ford Motor Credit will be able to rent their vehicles to pre-screened drivers for short-term use, helping to defray some monthly vehicle ownership costs.
“As most vehicles are parked and out of use much of the time, this can help us gauge our customers’ desires to pick up extra cash and keep their vehicles in use,” David McClelland, Ford Credit vice president of marketing, said in a written statement.
Ford Motor Co. said that 14,000 customers in the United States will be invited to participate, along with 12,000 in London.
U.S. customers will partake through ride-share company Getaround, while London customers will use easyCar Club.
