Fear, Humor, Emotion: The Political Ad Tricks That Sway Voters

Fear, Humor, Emotion: The Political Ad Tricks That Sway Voters
The Capitol is seen in Washington on Aug. 6, 2022. Stephani Reynolds/AFP via Getty Images
Nanette Holt
Nanette Holt
Senior Features Editor
|Updated:
0:00

Turning on the TV these days causes advertising expert Tobe Berkovitz to groan in frustration.

When pre-Election Day content is especially egregious, Berkovitz admits to lashing out at the screen with critiques that only his wife can hear.

Nanette Holt
Nanette Holt
Senior Features Editor
Nanette Holt is an Epoch Times reporter and senior features editor covering issues of national interest. Ms. Holt has had more than 30 years of experience in media and has written for Reader’s Digest, Woman’s World, the Tampa Tribune, the St. Petersburg Times, and others.
twitter
Related Topics