By Lynn Power
While technology is our friend (most of the time), the influx of social media, apps, digital ads, and more has made our lives quite complicated. It’s estimated that the average person sees thousands of ads a day! Add to that our need to be “always on” because we have a fear of missing out, and we are spending a lot of our time looking at a screen, often multi-tasking. Studies now tell us that multi-tasking is actually counter-productive and can reduce your attention, comprehension, and performance. This can culminate in burnout, depression, and anxiety.On top of technology creating an “attention deficit bubble,” we are also inundated with more choices than ever before. It’s estimated that over 30,000 new brands launch every year. This can make a trip to the grocery store, just figuring out which bottled water to buy, a paralyzing dilemma. Psychologist Barry Schwartz’s book “The Paradox of Choice: Why More is Less” was written in 2004, but it’s even truer today.
