Disney+ Loses 1.3 Million Subscribers After Price Boost

The streaming platform saw a loss of 400,000 subscribers in the U.S. and Canada alone.

Disney+ logo during the Walt Disney D23 Expo in Anaheim, Calif. on Sept. 9, 2022. Patrick T. Fallon/AFP via Getty Images

The Disney+ streaming service lost 1.3 million global subscribers in the final three months of 2023 following a 27 percent price increase.

The platform of Walt Disney Co.—which includes brands such as Pixar, Marvel, Star Wars, and National Geographic—lost about 400,000 subscribers in the United States and Canada alone, the Burbank, California-based company said in a statement.