Dior’s New Flagship in Gangnam District to Attract Consumers With High Tea

The luxury store will compete for affluent Chinese consumers’ growing discretionary spend.
Dior’s New Flagship in Gangnam District to Attract Consumers With High Tea
Sarah Matheson
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NEW YORK—South Korea has been gradually overtaking Japan as Asia’s fashion trend-setting epicenter—and foreign luxury brands have been adapting their marketing strategies to reflect that shift.

Christian Dior, the fashion and perfume label owned by the LVMH group that includes Louis Vuitton, is opening its largest Asian flagship store in Seoul on June 20. The six-story luxury concept is located in the trendy Cheongdam area of Gangnam district.

Cheongdam is incredibly upscale and trendy, frequented by high-net wealth shoppers and Korean celebrities.
Sarah Matheson
Sarah Matheson
Author
Sarah Matheson covers the business of luxury for Epoch Times. Sarah has worked for media organizations in New Zealand, Australia, and the United States. She has a Bachelor of Arts in Anthropology, and graduated with merit from the Aoraki Polytechnic School of Journalism in 2005. Sarah is almost fluent in Mandarin Chinese. Originally from New Zealand, she now lives next to the Highline in Manhattan's most up-and-coming neighborhood, West Chelsea.
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