Men, take notes—this is how you too could possibly become People’s Sexiest Man Alive.
David Beckham is the new face of Biotherm Homme and revealed how he keeps up with his youthful features.
“When you look after yourself, you feel better, you look better. I cleanse, I moisturize,” he said in the promotional video for the luxury skincare line. “I’m in and out in seven minutes. It’s just not about how you look, it’s how you feel.”
As for his partnership with Biotherm Homme, the 41-year-old is “excited” about the new venture.
“I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together,” said Beckham in a statement via its website. “They are as ambitious as I am, and we look forward to showing everyone the fruits of our labor very soon.”
The company is happy to have Beckham on board as well.
“The partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men’s skincare category and reinforce our brand’s leadership,” said David Fridlevski, Biotherm General Manager. “It’s the first time a male celebrity of this stature has developed a skincare collection. We’re proud to be David Beckham’s partner of choice to develop his vision of skincare, and we’re delighted to welcome him as a new brand ambassador.”
