MIDDLETOWN—Seven weeks after it opened, Da Tang Supermarket in downtown Middletown is doing better than expected, said store manager Tom Du at the store’s ribbon cutting on May 27.
While the name, written in English letters and Chinese characters, advertises it as a Chinese market, Du says their standard food items like flour, milk, and eggs and 9:00 to 9:00 hours have made it also a convenience store that is drawing a diverse crowd.
“The Asian food is well accepted in America since a long time ago,” Du said. “The fish department is doing very well right now but the majority are not Chinese coming to buy fish. It’s the Americans.”
Du said being in the Business Improvement District (BID) has been a big factor in their better-than-projected sales volume. Their last location in Playtogs Plaza, where they were located from 2012 to 2015, was on the border with Wallkill and did not have as many pedestrians.
