Cross-Canada ‘Underwear Drive’ Helps Homeless

A Calgary-based group launches a cross-Canada drive to deliver underwear to 10 homeless shelters.

Brent King (R) and Robb Price launched a cross-Canada initiative Aug. 29 to deliver underwear to 10 homeless shelters from Vancouver to Halifax. Barry Wylant

When Brent King showed up at the Calgary Mustard Seed in 2008 asking how he could help, he discovered there was a dire need for men’s underwear.

The following year, the Calgary-based biomedical engineer and entrepreneur started GotGinch, a cross-Canada underwear drive that to date has seen over 100,000 pairs of underwear delivered to homeless shelters across the country.