The words may not mean anything, but to those who are familiar with the likes of Prada, Puma, Panasonic, Adidas and Louis Vuitton, the names start to become more recognizable.
By imitating the logos of these famous brands, counterfeiters can sell thousands of products that give buyers the feeling of belonging to that oh-so desirable elite social class.
But why do people have this obsession for brands? Why is it so important to be seen wearing brand name clothes and accessories? One likely reason is that nowadays many consumers, especially women, are intent on emulating their favourite celebrity in their look and style. Thus, when wearing the same outfit as the latest hot actress, they feel like they’re part of that lifestyle; they feel like they’re in!
The average person can’t afford to pay thousands of dollars for one outfit, and that’s where counterfeiters come in. Counterfeits, especially those made in China, have become very popular and, despite the efforts of customs officers, the products still manage to arrive in the hands of consumers.
When they first appeared, many people hesitated to buy these counterfeits because the products were poor in quality. But, they’ve gone a long way and today you can get them with the same brand name, the same logo and at a reasonable price.
