Nonprofit Consumers’ Research has launched an initiative called “Woke Alert” that monitors and notifies people about progressive and “dangerous ideas” pushed forward by corporations.
The alert service has exposed several major businesses including Bud Light, Jack Daniels, Bank of America, NFL, WNBA, and BlackRock. It also exposes woke individuals in positions of power as well as educational entities pushing the agenda.
Pushing Woke IdeologiesThe most recent related initiative by a company that triggered massive public backlash is Bud Light’s promotional partnership with transgender activist Dylan Mulvaney.
To celebrate Mulvaney’s 365 days of transition, Bud Light sent specialized cans that featured the influencer’s face. An official Bud Light campaign featured Mulvaney in a bathtub drinking Bud Light beer.
“It used to be one of the two best sellers,” Vanzandt said. “We have other things to sell. People are just switching to different beers. They just won’t do Bud Light.”
In February, Apple introduced a new feature that only enables iPhones to charge at full speed when “lower carbon emission electricity is available.”
Woke Ideology in AmericaIn an interview with “American Thought Leaders,” Jeffrey Tucker, founder and president of The Brownstone Institute, warns that woke ideology has “taken over corporate America and education.”
“I once thought woke ideology would stay trapped in the universities among professors speaking nonsense to a bunch of incredulous students, that once students got into the free market, they would forget about it,” he said.
“That didn’t happen. Those ideologies bled out of the academy and into all the institutions, the corporate boardrooms, the investment stock portfolios, the government, and the media. It became a fast-spreading cancer.”
Meanwhile, as corporations increasingly take up woke ideologies based on race, gender, and climate change, conservative entrepreneurs are sensing a business opportunity.
Around half the nation is a potential market, Meckler says while estimating the number of customers among the voting-age public to be around 75 million to 80 million.
“If I were not doing politics right now, that’s the space I would be in,” he said. “I would be looking at every market segment that I could and I would be starting every kind of conservative company that I could.”