Comcast: We’re Ready for 4K Distribution Today

Comcast is reportedly ready to flip on its 4K switch at a moment’s notice, just as soon as consumers begin demanding it en masse
Comcast: We’re Ready for 4K Distribution Today
A Comcast truck is seen parked at one of their centers on February 13, 2014 in Pompano Beach, Florida. Photo by Joe Raedle/Getty Images
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While there’s no disputing that the picture quality of 4K content is absolutely breathtaking, the transition to a 4K world isn’t going to happen overnight.

For starters, 4K HDTVs are relatively expensive and remain something of a curiosity for most mainstream consumers. Even though the price of 4K sets have gone down dramatically in the last 12 months alone, the percentage of 4K sets in living rooms remains small.