Canada Goose Prepares for International Expansion

Canada Goose plans to double staff at a new factory in Winnipeg by early next year as it lays the groundwork for a bigger international expansion.
Canada Goose Prepares for International Expansion
Canada Goose jackets are piled up at a factory in Toronto. A new factory in Winnipeg is set to be much larger. The Canadian Press/Nathan Denette
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Canada Goose plans to double staff at a new factory in Winnipeg by early next year as it lays the groundwork for a bigger international expansion.

President and CEO Dani Reiss says a new facility opened last month and already employs 80 people.

He hopes to see that level spike—first to about 160 employees by March, with a further goal of 364 people working there by the end of March 2017.

“We want to be able to support growth in the markets ... where we’re growing very quickly,” Reiss said in an interview.

The company says hiring is being done in partnership with the Manitoba government, which has helped support the training of employees.

Canada Goose has been quickly building its capacity over the past two years after securing a deal with U.S. private investment firm Bain Capital, which took a majority stake in the brand.

Its new Winnipeg factory is significantly larger—measuring 103,000 square feet.