Cadillac: How an Original Luxury Brand Maintains Relevance

Cadillac: How an Original Luxury Brand Maintains Relevance
Mahmoud Samara Courtesy of General Motors
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Familiar, established brands hold a place in history. Luxury, premium brands that have been around for more than 100 years in the highly competitive and ever-evolving automobile marketplace are rare.

One such quality marque is Cadillac. In fact, Cadillac is among the oldest automobile brands in the world, second in North America only to fellow General Motors marque Buick.

Founded from the remnants of the Henry Ford Company in 1902, this iconic brand was named after Antoine de la Mothe Cadillac, a French explorer and adventurer who was actually the founder of what became the City of Detroit in Michigan. And, here’s a bit of trivia for fans: the ubiquitous Cadillac crest is based on his family coat of arms.

Cadillac Escala concept (Courtesy of David Taylor)
Cadillac Escala concept Courtesy of David Taylor
David Taylor
David Taylor
Author
David Taylor is an independent automotive lifestyle writer based in Barrie, Ontario who is fascinated by innovation and technology which enhance the overall driving experience.
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