NEW YORK—Burger King is looking for a new crown: Hot Dog King.
The Miami-based chain says it plans to put hot dogs on its menu nationally for the first time starting Feb. 23. It may seem like a jarring addition for those who know the chain for its Whoppers. But Burger King says its ability to flame-grill meat makes hot dogs a natural fit on its menu.
This is probably the most obvious product launch ever
, President, Burger King North America
