BMW’s ‘Crop Circle’ Marketing Campaign Fools Chinese Media

The deception had been carried out so well, apparently, that by Aug. 28 people were still wondering whether the “Qinghai Desert Circles” were actually an advertisement or not.
BMW’s ‘Crop Circle’ Marketing Campaign Fools Chinese Media
Matthew Robertson
|Updated:

<a><img src="https://www.theepochtimes.com/assets/uploads/2015/09/BMWcrop2.jpg" alt="BMWs viral marketing in China: the original pictures from Weibo show strange circles in the desert. (Weibo.com)" title="BMWs viral marketing in China: the original pictures from Weibo show strange circles in the desert. (Weibo.com)" width="575" class="size-medium wp-image-1798605"/></a>
BMWs viral marketing in China: the original pictures from Weibo show strange circles in the desert. (Weibo.com)
Matthew Robertson
Matthew Robertson
Author
Matthew Robertson is the former China news editor for The Epoch Times. He was previously a reporter for the newspaper in Washington, D.C. In 2013 he was awarded the Society of Professional Journalists’ Sigma Delta Chi award for coverage of the Chinese regime's forced organ harvesting of prisoners of conscience.
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