NEW YORK—Children’s playrooms have become an increasingly popular amenity with developers over the last decade. Hundreds of new buildings have them, and for some families it factors into where they choose to live.
Manhattan is the borough that boasts the most children’s playrooms, followed by Brooklyn. Playrooms act as a complement in upscale buildings with larger units, especially in areas with good schools.
Compared with other amenities, like pools or gyms, playrooms have lower operating costs. They can give developers a competitive edge over buildings at similar price points, but that lack the amenity.
Developers are going after young families, not just singles. They are trying to keep them for longer than they used to be able to keep them in the past.
