It’s Spring! When the season changes we’re naturally prompted to make changes. We put the heavy winter coats, boots and sweaters away. Out come the lightweight jackets, tank tops and flip-flops. Color palettes are refreshed! Dark colors make way for pastels and brights.
Is it time to hit the “Refresh” button on your business too?
You know Google Analytics LOVES changes to your website. And of course customers are more inclined to pay attention when you shake things up, right? Here’s one way you can refresh your business today.
Become a pick-up artist…for clients!
What does a pick-up artist do well? Engage, entice, and attract attention. The only way to stand out in a crowd of business suits in a bar is to have a killer pick-up line, right? The same is true in business! Are your taglines, tweets and email headlines getting you the attention you deserve?
Size Matters
In social media your message has to be communicated in a few words or images.
Twitter: 140 characters max.
Vine: 6 seconds of video max.
Elevator pitches: usually 60 seconds long
Email subject lines: usually 50 characters or less
We live in a bullet point - sound bite - highlight reel - world. The average human’s attention span is approximately 7 seconds! So you have to laser-focus your message to grab your audience’s attention.
And frankly, we’ve been communicating with short messages since the beginning of time. Trust me, social media isn’t new!
THEN: Carrier pigeons
NOW: Twitter!
Here are 3 tips for to help you craft a fresh tagline, tweet or headline!
- Dynamite comes in small packages - Less is definitely more. So use the fewest words possible to grab your audience. If you had to sum up what you offer in a short, sweet sentence of no more than say 6-8 words, what would it be?
- 3 = 2 - When you use contractions you can get the big bang of three words for the low, low price of two. For example, instead of “it is easy”, you can say “it’s easy” and still have four words left! You’re feeling rich now, right?
- Reach out and touch someone – Use verbs, adjectives and adverbs! Kind of a no-brainer for a savvy pick-up artist like you but good to reiterate. Use them to create engaging (see what I did there?) taglines, headlines and brand messages.
Example: Beguiling brand stories increase your revenue.
Here are a few more examples:
- Accounting for your success.
- Writing sensational SEO for Y.O.U.
- Press releases released. Your brand: Unleashed!
- Your brand. Your style. You’re welcome.
- Writing done right!
Ideas and inspiration: In November 2006, Smith Magazine challenged readers to write their memoirs in six words--no more, no less. Click to see amazing examples and ideas for writing your taglines and messages!
Edited by Melinda Thomas at Melinda Thomas Creative. More Info Here.
