At Infiniti: It Begins and Ends With Performance

At Infiniti: It Begins and Ends With Performance
2017 Infiniti QX30 Infiniti
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In March of this year, the buzz within the automotive industry was centred on Infiniti Motors Limited and the hiring of Canadian Karim Habib, former global design chief for BMW, as Infiniti’s new principal designer. In his mid-40’s, Mr. Habib is considered one of the industry’s brightest stars, charged with accelerating Infiniti’s progress toward the goal of capturing and expanding their share in the world-wide luxury market. Bringing on a respected, proven brand innovator at a time when momentum is on the upswing globally is a bold move.

No one was more excited than Chad Yee, Infiniti Canada’s national manager marketing communications who positively lives and breathes cars. Infiniti had brought another kindred spirit into the fold!

Chad Yee and the new Q60 coupe (Infiniti)
Chad Yee and the new Q60 coupe Infiniti
David Taylor
David Taylor
Author
David Taylor is an independent automotive lifestyle writer based in Barrie, Ontario who is fascinated by innovation and technology which enhance the overall driving experience.
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