Apple Finally Kills Pet Project of Steve Jobs

Apple Finally Kills Pet Project of Steve Jobs
Apple CEO Steve Jobs speaks during an Apple special event April 8, 2010 in Cupertino, California. Jobs almost replaced Jony Ives, Apple’s lead designer, in 1997. Justin Sullivan/Getty Images
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Steve Jobs’ revolutionary program has been nixed by Apple, Inc. 

WebObjects, which Jobs conceived in 1996, was game-changing when it first appeared. It allowed websites to instantly and continuously update their pages with fresh data. 

Now outdated, WebObjects enabled companies to sell products available in a variety of colors on one page, instead of creating different pages for each one. And to change the prices of items instantly. 

WebObjects made websites dynamic. Jobs’ believed his server-side software would be “Act II of the Web.”