Yik Yak App Peels Away at College Students’ Secret Thoughts

Yik Yak has exploded in popularity on college campuses across America, as students use the free app to see what the community is saying and share thoughts anonymously.
Yik Yak App Peels Away at College Students’ Secret Thoughts
A March 28, 2014 photo illustration shows the Google Play Store download page for an anonymous social networking app in Washington, DC. MANDEL NGAN/AFP/Getty Images
|Updated:

The mobile app Yik Yak allows users, mostly college students, to send anonymous messages that can be read by anyone with a smartphone within a 10-mile radius.

The free app has exploded in popularity on college campuses across America, as students use it to see what the community is saying and to share thoughts anonymously. Users can write up to 200 words in a post, called a “yak.” They can also reply to posts and vote a post up or down. A post that has been downvoted to -5 is then deleted.

But while Yik Yak grows more popular, it has also come under greater controversy, as various colleges have seen dozens of shooting and violence threats in recent months. The students who make the threats on the app are tracked down by police, arrested, and often face charges.

For instance, in early March, 19-year-old Matthew Mullen was arrested at Michigan State University within 45 minutes of posting a shooting threat on Yik Yak, according to local media.

Shannon Liao
Shannon Liao
Author
Shannon Liao is a native New Yorker who attended Vassar College and the Bronx High School of Science. She writes business and tech news and is an aspiring novelist.
Related Topics