A creative anti-abuse ad was rolled out recently, but only children can see its “hidden” message.
“The message is only for them--hidden from adults’ eyes,” reads a narrator in a video posted on to YouTube about the billboard ad, which was created by Aid to Children and Adolescents at Risk Foundation, or ANAR.
The ad only displays a hotline number for people shorter than 4‘5’ because it uses a specialized lenticular lense that reflects light differently for taller and shorter people, according to Techcrunch.
“Sometimes, child abuse is only visible to the child suffering it,” the ad reads when an adult views it. When a child looks at it, the ad says “if somebody hurts you, phone us and we’ll help you,” according to Gizmodo.com.
