LOS ANGELES—American Express is preparing to launch a customer loyalty program in the United States that will enable shoppers at select retailers to rack up points that they can use toward future purchases at Macy’s, Exxon Mobil, AT&T, and other participating companies.
The free program, set to debut in May, is dubbed Plenti and will also include Nationwide, Rite Aid, Direct Energy, and Hulu, American Express said Wednesday.
US Loyalty, a unit of American Express, will operate the program. But Plenti is not exclusive to AmEx’s cardholders. Customers of the companies in the program can earn points regardless of whether they pay with cash or a debit or credit card from another card issuer.
The points are all worth the same at the companies in the program.
