ATLANTA — From Kanye West to Taylor Swift to Rihanna, more and more musicians are debuting audio, photo and video content on Twitter to boost marketing efforts without spending big bucks.
The social networking platform has also been used by The Rolling Stones and Diana Ross, who recently created accounts to connect with millennials.
West unveiled his new album title on Twitter in February. In the same month, Lady Gaga used Twitter’s new video product tool to announce her role on the upcoming season of FX’s “American Horror Story: Hotel.”
Other musicians are also using the social media service to sell merchandise.
The Beat Goes On
FILE - In this March 5, 2009 file photo, singer Michael Jackson announces that he is set to play ten live concerts in London. AP Photo/Joel Ryan, File
