Father and Daughter Seek to Revolutionize Banking Industry

Father and Daughter Seek to Revolutionize Banking Industry
Chairman and CEO of BankMobile Jay Sidhu (R) and Chief strategy and marketing officer of BankMobile Luvleen Sidhu in Manhattan, New York, on July 11, 2016. Samira Bouaou/Epoch Times
Emel Akan
Emel Akan
Reporter
|Updated:

NEW YORK—Fintech (financial technology) startups are disrupting traditional consumer banking by offering alternative, cheaper, and more convenient financial services. And millennials are driving the fintech revolution.

BankMobile is a fintech company with a bank charter and portrays itself as the digital bank of millennials. The company, run by a father-and-daughter team, added 2 million customers in just about 18 months after launch.

Launched in January 2015, BankMobile is the first fintech startup to offer completely fee-free banking services. It provides checking and savings accounts, a line of credit, access to ATMs nationwide, and a higher savings rate than the large banks.

“The banking system today is not serving Americans. Banks are charging $32 billion a year in overdraft fees alone, which is more than what people are spending on buying vegetables,” said co-founder Luvleen Sidhu, also the chief strategy officer of New York-based BankMobile.

There are 68 million Americans who are underbanked or unbanked.
Jay Sidhu, chairman and CEO, BankMobile
Emel Akan
Emel Akan
Reporter
Emel Akan is a senior White House correspondent for The Epoch Times, where she covers the policies of the Trump administration. Previously, she reported on the Biden administration and the first term of President Trump. Before her journalism career, she worked in investment banking at JPMorgan. She holds an MBA from Georgetown University.
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