It’s no secret that China has a pollution problem: the air is unbreatheable, the rivers are toxic, and conditions have deteriorated to the point where the Chinese Communist Party has started cracking down on accurate weather forecasting.
At the same time, the crisis has created an economic opportunity for companies that can provide, or at least promise, a refuge from the pollution. Demand for air purifiers is so great that a build-it-yourself movement has started in Beijing for those who can’t afford quality models imported from abroad.
The sale of air purifiers in urban areas has soared in the past few years, and the competition is fierce, driving some firms to take rather provocative marketing tactics.
