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Want to impress at your next meeting with a cheese board that’s pure sophistication? The Cheestories (www.cheestories.eu) campaign has programmed a new edition of the Cheese Board Challenge, designed to bring European cheese culture closer to the American table.
During November and December, coinciding with Thanksgiving first and with the Christmas holidays later, renowned food influencers in the United States share their creative proposals to prepare the perfect cheese board. The result? Almost half a million impressions on social networks, only during the first month of the challenge, and thousands of consumers were inspired to discover the history, quality, and authenticity behind each European cheese of Spanish origin.