Cablevision Hopes to Attract Internet Customers With HBO Now

Cablevision is offering the new HBO Now online service to its Internet customers.
Cablevision Hopes to Attract Internet Customers With HBO Now
Updated:

NEW YORK—Cablevision is offering the new HBO Now online service to its Internet customers, even though the service could persuade more people to drop their cable TV packages.

The company, which has a few million customers in the New York City area, said Monday that Cablevision customers can sign up for HBO Now through Cablevision. That means they can pay for HBO and Internet access together on one Cablevision bill. It also gives people a way to get HBO Now without an Apple device.

Last week, Apple and HBO said the service will launch in April in time for the new season of “Game of Thrones” for people who have iPads, iPhones, and Apple TVs. HBO said its three-month exclusivity with Apple doesn’t apply to cable companies. Cablevision is the first such company to announce a way for its subscribers to sign up for HBO Now.

Americans are increasingly “cutting the cord” on traditional TV packages as services like Netflix and Hulu provide shows more cheaply online. Still, HBO, along with sports channels, are major reasons people keep paying for traditional TV.

HBO, along with sports channels, are major reasons people keep paying for traditional TV.
Tali Arbel
Tali Arbel
Author
Author’s Selected Articles
Related Topics