Apple Inc. is preparing to launch a 7.85-inch iPad Mini this fall for either $249 or $299 to compete with the upcoming wave of Window 8 tablets, according to Chinese website NetEase.
After selling 11.8 million iPads during the second quarter this year, a 151 percent unit increase over the same period last year, Apple CEO Tim Cook said the new iPad, which was launched in March, was “off to a great start.”
“And across the year you’re going to see a lot more of the kind of innovation that only Apple can deliver,” Cook said in a press release.
The current and third generation iPad has a 9.7-inch screen and starts at $499. It features Retina display, A5X chip with quad-core graphics, and a 5-megapixel camera.
As for the scaled down version of the popular tablet, the Cupertino-based company is expected to prepare an initial shipment of 6 million units for the upcoming iPad Mini launch. The launch would likely pose a threat for both Amazon and Barnes & Nobles, which have profited from offering low-cost tablets.
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