Apple Wants Beats Music Because Transitioning ITunes To Streaming Could Kill Download Sales

By Epoch Video
Epoch Video
Epoch Video
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May 23, 2014 Updated: May 23, 2014

Why would Apple buy Beats when it could just evolve iTunes into a streaming music service? Well, it wants the talent of Jimmy Iovine and Dr. Dre. But according to a source with direct knowledge of iTunes’ executive strategy, by buying and operating an external streaming service like Beats, Apple can coin off a smooth transition without cratering the record business.

 
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