As television entertainment begins to shift to a more digital medium via online streaming and internet broadcasts, rumors circulate that Apple Inc. is planning on pushing aside popular streaming services like Netflix by entering a completely new market.
According to an article from DailyTech.com, an online tech publication, a former unnamed Apple executive spoke to the online magazine and revealed that Apple plans on soon launching a new line of TV sets with the Apple TV internet rental device and iTunes built in.
The source stated that the TVs will potentially launch in Fall and will “blow Netflix and all those other guys away.” The information was not independently verifiable.
Apple TV revenues are reported in conjunction with iPhone subscriptions, making the actual sales performance of Apple TV difficult to gage, however movies continue to sell well on iTunes, which held almost two-thirds of the Internet Video on Demand (iVOD) market in 2010 according to a report from IHS Screen Digest, a media-focused research, publishing, and consulting company.
This iTunes iVOD lead gives Apple a viable opportunity to expand on its Apple TV product line, especially in the face of its newest rehash from last year, which is selling at a considerably cheaper $99 price than its original version.
Apple also has plenty of experience in the display field, having developed and sold high-definition monitors for Mac PCs for years.
Google’s recent acquisition of the media software and technology company SageTV also provides good reason for a hastened Apple response against its competitor.
According to an article from DailyTech.com, an online tech publication, a former unnamed Apple executive spoke to the online magazine and revealed that Apple plans on soon launching a new line of TV sets with the Apple TV internet rental device and iTunes built in.
The source stated that the TVs will potentially launch in Fall and will “blow Netflix and all those other guys away.” The information was not independently verifiable.
Apple TV revenues are reported in conjunction with iPhone subscriptions, making the actual sales performance of Apple TV difficult to gage, however movies continue to sell well on iTunes, which held almost two-thirds of the Internet Video on Demand (iVOD) market in 2010 according to a report from IHS Screen Digest, a media-focused research, publishing, and consulting company.
This iTunes iVOD lead gives Apple a viable opportunity to expand on its Apple TV product line, especially in the face of its newest rehash from last year, which is selling at a considerably cheaper $99 price than its original version.
Apple also has plenty of experience in the display field, having developed and sold high-definition monitors for Mac PCs for years.
Google’s recent acquisition of the media software and technology company SageTV also provides good reason for a hastened Apple response against its competitor.
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