NEW YORK—Preorders for its latest iPhone have been so strong that Apple expects to surpass last year’s record, when it sold 10 million phones during the first weekend.
Apple began taking preorders for the iPhone 6s and iPhone 6s Plus on Saturday.
The new models, which go on sale Sept. 25, have more memory and faster processors, along with a new 12 mega-pixel camera.
The phones have not gone up in price, but last year’s record-selling iPhone 6 and 6 Plus models will now sell for $100 less.
“As many customers noticed, the online demand for iPhone 6s Plus has been exceptionally strong and exceeded our own forecasts for the preorder period,” Apple said. “We are working to catch up as quickly as we can, and we will have iPhone 6s Plus as well as iPhone 6s units available at Apple retail stores when they open next Friday.”
