Apple Looks to Services to Move Beyond iPhone Price Ceiling

Apple Looks to Services to Move Beyond iPhone Price Ceiling
A general view during the Apple store opening in Milan at Piazza Liberty on July 26, 2018 in Milan, Italy. Stefania M. D'Alessandro/Getty Images)
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Apple Inc. investors have wondered for years what comes after the iPhone. The answer is a growing collection of services and accessories that increasingly rely on the device, rather than replace it.

The latest quarterly results confirmed that Apple isn’t selling many more iPhones these days. Instead, higher prices have driven growth. Revenue from the smartphone jumped 20 percent in the latest quarter as customers snapped up the $1,000 iPhone X. The average price was $724, up 19 percent from a year earlier.