Anti-Abuse Ad Has Hidden Message (+Video)

Anti-abuse ad hidden message: A creative anti-abuse ad was rolled out recently, but only children can see its “hidden” message.
Anti-Abuse Ad Has Hidden Message (+Video)
Jack Phillips
5/7/2013
Updated:
7/18/2015

A creative anti-abuse ad was rolled out recently, but only children can see its “hidden” message.

“The message is only for them--hidden from adults’ eyes,” reads a narrator in a video posted on to YouTube about the billboard ad, which was created by Aid to Children and Adolescents at Risk Foundation, or ANAR.

The ad only displays a hotline number for people shorter than 4‘5’ because it uses a specialized lenticular lense that reflects light differently for taller and shorter people, according to Techcrunch.

“Sometimes, child abuse is only visible to the child suffering it,” the ad reads when an adult views it. When a child looks at it, the ad says “if somebody hurts you, phone us and we’ll help you,” according to Gizmodo.com.

 

Jack Phillips is a breaking news reporter with 15 years experience who started as a local New York City reporter. Having joined The Epoch Times' news team in 2009, Jack was born and raised near Modesto in California's Central Valley. Follow him on X: https://twitter.com/jackphillips5
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