An executive with Bud Light maker Anheuser-Busch said the boycott against the brand was a “wake-up call” and claimed the light beer will make a comeback.
Bud Light, in a social media promotional campaign, produced a beer can with transgender activist Dylan Mulvaney in early April, drawing immediate backlash. Some country singers and conservative influencers suggested that consumers not purchase the beer, causing sales to drop in every consecutive week following the Mulvaney backlash.
